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Cowbucker

Bucking the trend

With success sparked by an unconventional product, Cowbucker now wants to build on its momentum.

By Michael Quirk, Associate Editor, Sports Licensing Retailer
November 9, 2016

Sports fans display their allegiances in a variety of ways, especially on game days: T-shirts with their favorite teams’ logos, face paint, jerseys and, of course, hats.

Hats — whether they’re ball caps, visors or the occasional cowboy hat — have traditionally been a staple item worn by fans. One Oregon company is hoping to buck that trend with a new line of alternative headgear.

Cowbucker was launched in 2014 in Eugene, Ore., by its three co-founders, who met while they were graduate students at The University of Oregon. According to co-founder Whitney Alexander, the three bonded over craft beer, ping pong, the outdoors and their mutual love for the Ducks.

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