With success sparked by an unconventional product, Cowbucker now wants to build on its momentum.
Sports fans display their allegiances in a variety of ways, especially on game days: T-shirts with their favorite teams’ logos, face paint, jerseys and, of course, hats.
Hats — whether they’re ball caps, visors or the occasional cowboy hat — have traditionally been a staple item worn by fans. One Oregon company is hoping to buck that trend with a new line of alternative headgear.
Cowbucker was launched in 2014 in Eugene, Ore., by its three co-founders, who met while they were graduate students at The University of Oregon. According to co-founder Whitney Alexander, the three bonded over craft beer, ping pong, the outdoors and their mutual love for the Ducks.